Target audience

When deciding our target audience, we needed to ensure we chose an age group that would understand the concepts shown within our film, and possibly be able to relate to them which is why we decided our main target audience is people around our age group, that are mature enough to deal with the issues raised. Between the age of 15-25. Below I have visualised our stereotypical target audience member.



Age: 17 - 25
Our target audience member would be someone passionate about the arts, who can appreciate filmaking particularly independent film. Somebody who is sociable, and enjoys pass times such as visiting local cinemas. The person would have a level of maturity that allows them to understand real life, complex issues and be able to deal with them a person who is able to face reality. Other possible subjects the person might enjoy would most probably be creativity based, art, English etc.
The target audience member would need to be open-minded, perceptive and be able to generate opinions.