Audience Research Qualitive

Focus groups are used primarily to discover opinions, beliefs, attitudes, perceptions and to get general feedback on your product, to ensure it is meeting its specifications within your target audience. A discussion is held between the group members behind the product, and the selected group you are asking.

There are eight different types of focus group we could decide to use, I have written my personal opinions on each one:
Online focus group - computers connected via the internet are used. I feel this could be effective for us to gain insight of peoples opinions that we cannot discuss in person, for example people from other parts of the country or different countries entirely. Getting opinions from people from a variety of places is something I think would be very interesting and help us broaden our horizons.
Teleconference - Telephone networks are used. Again this would help us to communicate with a variety of people, yet I do not think it would be as effective as using the internet, through typing we would be able to plan our questions and responses more carefully and effectively, as in spur of the moment it can be difficult to ensure you are saying exactly what you want to.
Mini focus groups - Groups composed of four or five members. By having a smaller number of members we can ensure we are more attentive to each person within the focus group, and have more time to discuss with each member, therefore I think this would be beneficial for us.
Two way focus group - One focus group watches another and discusses the observed interactions and conclusion. This could be interesting as a way of gaining more insight, yet I don't feel its entirely what is most appropriate for our group, as we are just seeking feedback and opinions from our target audience.
Dual moderator focus group - One moderator ensures the session progresses smoothly, while another ensures that all the topics are covered. This could be useful to ensure we cover everything we set out to do, but I don't think it will be essential for us.
Dueling moderator focus group - Two moderators deliberately take opposite sides on the issue under discussion. This isn't appropriate for us as we are not arguing for or against an issue but trying to receive feedback on a product.
Respondent moderator focus group - One of the respondents is asked to act temporarily as a moderator. We will want all of our respondents to take part in the discussion, so we will not use this method.
Client participant focus groups - One or more client representatives participate in the discussion. This will not be appropriate for us either, as we want to discuss with a group of people to get a variety of opinions.

We will be using the mini focus group, allowing us to attentively discuss with four - five members, meaning we can receive a variety of opinions and feedback.
We will us our friends as our focus group, as they are the right age for the target audience and much like the target audience member I previously described, with varying film tastes. In a later post I will include the questions asked, notes I have made from them and analysis of the answers given.