Review page magazine considerations

It is important to consider the type of magazine our review page might feature in, depending on the film style and appropriate target audience. I have research a few film magazines in order to effectively decide where ours will best appeal to its ideal audience. I have used facts taken from the magazines websites, and written in red whether its beneficial to our film.

Sight and sound -

• Informed and independant film news and comment - Independant film news would be very useful for our short film, as it would not be a hollywood blockbuster and could effectively be promoted by a magazine such as this.
• In-depth interviews with leading film directors - Again could be useful for promoting our film, as the director (myself) is unknown
• Retrospective articles vividly bringing film history to life - Not really applicable as our short film would be a new, modern release.
• Reviews of every new release - Very useful for us, as our film would be a new release.

 Empire -

• Has a 'future films' section informing readers of upcoming film - Could be useful for the promotion of our film before it is released, or for any future work we produce
• Tends to focus more on the promotion of blockbusters, rather than independants - Our short film would be considered independant, therefore it would probably not be featured in a magazine such as Empire.
• Extensive reviews for a variety of media products; games, dvds etc - Again not really applicable as our film is short and independant, with no following merchandise.
• Very prestegious - named film magazine of the year - Getting a review in a critically acclaimed magazine such as Empire would indeed help promote and mainstream our independant film.

Total film -

• An extensive range of reviews, many of which are not mainstream - The fact that many of the feature movies are slightly obscure, could indicate that they like to review a range of film - useful for us because our film is independant and might otherwise not be promoted effectively.
• Also promotes film trailers online, encouraging readers to view new releases - Not applicable to use, ours is a short film, approximately 5 minutes long so making a trailer would be difficult, and not essential.
• Describes itself as a 'modern guide to movies' - Could prove useful to us, as our film is a modern release.

Uncut -

•  Described as 'music and movies with something to say' - Promoting independant film would be useful for us
• Does tend to focus on iconic film and music, with special 'legends' issues - Not applicable for us, our film would be a new indenpendant release and would not have the status required for this magazine.